With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizon. The infographics ‘The Real Cost of Social Media’ clearly illustrates how much a well-executed campaign will cost you.
In addition, this infographic by Focus.com also outlines the main benefits of social media: customer engagement, direct customer communications, speed of feedback, low cost, learning customer preferences, etc.
[Click on the image to view the infographic in full, original size]
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