Today, social media is not just limited to socializing; it connects people with just about anything. A recent report by Nielson (Social Media Report: Q3 2011) reveals some interesting facts about the landscape and audience of social media. The total usage of all social networking sites, especially Facebook has grown dramatically in all age segments globally. Another interesting fact is that, today out of five active internet users, nearly four of them are using internet to visit social networking sites and blogs.
The following figures from the report shows that Facebook is the largest social networking site in terms of visitors, time spent on the site, and unique mobile users followed by Blogger and Twitter (May 2011 statistics).
Key Finding of the Report: