How your smartphone can be an essential marketing tool

Within the past decade and a half, smartphones have quickly overtaken any other form of mobile technology in terms of user numbers. Pew Research found that over 5 billion people in the world have mobile devices, with over half of that number being smartphone users. Those numbers are continuously climbing as the number of smartphone users increases in developing countries, and we are well on our way to a smartphone future.

Smartphones have been touted as mini computers in our pockets, fulfilling a variety of purposes and functions in our daily lives. Your smartphone is used for communication, connection, research, entertainment, shopping, and so much more. As a multipurpose tool, it’s hard to find anything better. Smartphones have become such an integral part of our daily lives that they’ve even become an essential marketing tool. Curious? Check out some examples below.

Content Hub

Smartphones are relevant to marketing because they’re like portable entertainment and content hubs. As smartphones grew in popularity, consumer habits began to change. After being exposed to so much information daily, consumers are now looking for brands and products that can enrich and inform their lives. This means that mobile marketing is no longer about just sending out advertisements or promotions — it’s now about making valuable, quality content.

In a previous article, we talked about TikTok rival YouTube Shorts and how YouTube users can start creating content through this new feature. Viral short videos that can be found on TikTok and Instagram have become great ways to spread information or promote products or ideas. Marketing is adapting to the medium, and now has a range of tools that can be used to create or share content that’s timely, relevant, and personalized to customers. And where can all that content be found? Right in the palm of your hand.

Location, Location, Location

Smartphone marketing is simply put, smart. It uses all the available information about consumers in order to present the best possible advertisements at the best possible times. This information includes, of course, your location. The Look Back digital ad marketing described by Triadex Services is a type of marketing that relies on information pertaining to the customer’s location.

Look Back programs capture device information from phones that have been inside certain locations — physical stores, for example — and then sends these devices relevant digital advertisements. This allows marketers to send their advertisements to target audiences right at the optimum moments. It also allows customers to receive advertisements that are personalized and tailored to their purchasing habits.

Going Social

It’s no secret that smartphones have changed the face of marketing, and no small part of that is due to social media. According to Appanie, half the total time spent on your smartphone is actually spent on social media.

Social media has thus become an important hub for businesses and marketers. It’s where companies can share their products and services, promote new deals, and connect with customers. Look up any of your favorite brands on social media and you’re sure to find them ready and waiting, with posts optimized for your handheld screen.

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