After introducing Google+, here is another interesting announcement from Google. This time it is a new URL shortener g.co for its products and services. A short URL means it is easier to share and remember.
The new g.co URL shortner can create only by Google and only for its website, so you can visit a g.co shortcut with confident. [If you want to create your own short URL, you can use Google’s public URL shortener service goo.gl].
Read what Google says about this at official blog here.