The Chinese smartphone manufacturer OnePlus is known for its unorthodox and often controversial marketing tactics of promoting their devices. With each launch, OnePlus team turn up with a new tactics, besides the rather arduous invite process for selling their devices. However, their devices are known for top-tier specs, premium quality and mid-range price.
Now with the launch of OnePlus X, the team has also launched a curious camera application called Reflexion in order to promote the device in some way. The Reflexion camera app lets you capture unique photos by using front and back camera that you can share with friends on Instagram, Facebook, Twitter or any other app.
According to OnePlus team,
“Reflexion app is about exploring contrasts and harmony in everyday moments. Capture your world, express your unique personality and share it with those you care about. Play around with your surroundings to create unique reflections”
OnePlus X is the newest smartphone from the team and is aimed to bring premium experience at mid-range price. Running on the Oxygen OS (Android 5.1.1 Lollipop), OnePlus X will bring outstanding performance with Qualcomm Snapdragon 801quad-core 2.3 GHz CPU, 3GB RAM, 5.0 inch AMOLED screen, 13 MP back camera and Li-Po 2525 mAh battery. It is available at $250.